Here is a general roadmap for Nebeek services and products:
Phase I: Curated Web
Web 1.0 was based on the one-to-many model of content distribution characterized by content published from one publisher to many readers. The social web used a many-to-many model for easily creating and sharing content from publishers to readers. Meanwhile, in the near future, the content created on social media every day will be so massive that no user will be able to make any sense of it at all. The curated web is believed by experts to be the future of the web and is intended to enable mainstream users to easily find and understand the content (https://www.nirandfar.com/where-is-web-going/).
The curated web deals with a massive amount of content that is published daily on the web by capturing and collecting only the content that matters for a user, hence the many-to-one model. However, any attempt and innovations to build a curated web platform will not be successful without considering the problem of disinformation/misinformation as the main design objective. This space presents a massive opportunity for disruptive web innovation that will create world-changing companies.
Nebeek is a curated web platform based on a topic search tool that employs the state of the art semantic technologies and knowledge graphs with the following objectives:
- ُPush Service: Nebeek discovers your favorite content and assures you to receive a list of all new developments related to your desired topics as opposed to traditional pull service offered by most search engines and social media platforms.
- Sources: Nebeek covers a large and growing number of content sources on the Internet that range from news websites, social networks and more spanning various countries/languages.
- Freshness: Nebeek employs fresh data; there is only a short delay between the time content is published until Nebeek receives that update.
- Named Entity Extraction: The topics that you can follow in Nebeek are not just some general topics like “sports” or “politics”; you can get as specific as you want, for example, which sport, which club or which player. Nebeek will be improved to include topics about any new story as it happens.
- Multilingual Entity Linking: Nebeek analyzes the text with smart algorithms to understand what entities are mentioned; it doesn’t matter if the content is in English or some other language, nonetheless, Nebeek will understand it and will enable you to read all sides of the story when entities involved are located in different geographical areas. The product will soon be expanded to include French, Chinese, Arabic and other major languages.
- Personalized Feeds: Nebeek goes through thousands and thousands of content each day to select about almost 100 articles that may be more interesting to you by considering various factors and with the use of AI.
- Biased source/Disinformation/Misinformation Identification: Nebeek empowers users to be immune against biased sources and to have their best judgment on Disinformation/Misinformation by giving them a 360-degree view of the controversial content and assigning approximate credibility scores to contents.
- Empowering publishers: Nebeek uses a publisher friendly model to help publishers reach and retain new audiences and earn more Ad revenue. Nebeek also allows users to add their favorite publishers as additional topics; these topics are dedicated specifically to content from their favorite sources, giving publishers another way to engage their audience through Nebeek’s easy to use user interface.
- More Ad revenue for publishers: The first click on a search result always brings the user directly to the publisher’s site. It means more traffic for the publisher’s websites and another chance to be seen. Moreover, advertisements on the publishers' sites are also published on Nebeek redirecting more traffic to the publishers' site.
Phase II: Combating fake news
Before the rise of social networks, people were mostly following news from TV, newspaper or websites of news agencies. These channels could be biased or inaccurate, but the chances that the news was fake altogether was not that high.
Social networks allowed typical users to create, publish and share content much easier. Along with all of the benefits of such a platform, it also brought more power to scammer, trolls, and bad players and hence created a more fruitful environment for the distribution of fake news. More recently, the use of AI, bots, and compromised accounts has exacerbated the problem. Some of the people who spread fake news make ad money by attracting more traffic to their websites (https://www.wired.com/2017/02/veles-macedonia-fake-news/). Governments and politicians use it as a tool for political gain sometimes without taking into consideration that it may cost lives by causing hate crime and even ethnic cleansing (https://www.wired.com/story/how-facebooks-rise-fueled-chaos-and-confusion-in-myanmar/).
Social media benefit from fake news because fake news can become viral and create engagement that is the main revenue stream of all social media platforms. Statistics show that the top 10 fake news on Facebook has created more engagement than the top 10 true news. Political and enterprise parties that benefit from such content also show a great interest in the production of such biased/fake content especially during elections and the times of animosity and war. Therefore, trusting platforms, governments, and politicians is vain and there is no real hope to see such content will diminish anytime soon without any significant technological advancement in combating fake news.
Recently, The problem of fake news is described by two new terms: disinformation and misinformation.
Disinformation is the deliberate creation or sharing of false information to mislead people.
Misinformation is the act of sharing information without realizing it’s wrong.
The thing about disinformation/misinformation is that machines can hardly identify such contents if the article is looking authentic. It sometimes requires deep independent research to verify the credibility of the news. Moreover, the facts and evidence are not always clear and accessible, even on global disputes. At the end of the day, if everything is revealed, people can take different sides and accuse each other of reporting false. It is hard to imagine that even fact checking sites will be able to get trusted by all different parties and nations.
For the above-mentioned reasons, we believe that the fact checking sites and existing startup companies which are trying to detect disinformation/misinformation using advanced AI/ML technologies are doomed to fail. In our view, the best strategy to fight fake news is to empower the people by giving them a 360 view of the subjects and let them pick what matches best with their perception of truth. While doing so, we can benefit from some signals to establish an approximate credibility score for each content based on well-defined metrics.
How we combat the disinformation:
Empowering users: We empower users to have their best judgment on disinformation/misinformation and to be immune against biased sources by giving them a 360-degree view of the controversial content. We put all sides of the story together to enable our users to discover the truth of any subject by having access to what each side of the story has to say.
We aim to cover a large and growing number of content sources on the Internet that range from news websites, social networks and more. We are not limited to any language, ethnicity, religion, or any other dividing factor, and we collect all content without any discrimination or bias. Moreover, we organize the content in various related topics to empower our users to view every story from every angle. Our data is fresh in different languages and, there is only a short delay between the time content is published until we receive that update.
Nebeek empowers its users to see from his/her own perspective if
- The publisher is known and reputable?
- If other sources reporting the story too?
- If the body of the story matches the sensational headline?
- What is other users’ feedback?
- If the entities involved in the story have published any post on Nebeek to approve or debunk the story?
Protecting entities: Disinformation spread much faster and causes more engagement from users than truth in social media according to statistics collected from Facebook. Social media is built based on a business model that encourages more engagement, and the same principle is the main factor behind the fast spread of disinformation. We enable various entities (individuals, organizations, brands, …) to be immediately alerted to emerging issues such as disinformation in early stages, giving them the power to take control of every situation before the damage is done. Every brand, celebrity, government, and any other entity will have the visibility to see all the related content on the internet and social media in any language and to react on-time to protect its interests and reputation. Having a profile in Nebeek, every entity will be able to post its version of the story, but the judgment will be left to the audience.
Phase III: Premium features
- Nebeek Trends for publishers: This feature is designed for publishers to learn more about how their content is perceived on the web, how they can improve upon it and how their competitors (publishers with overlapping customer base) are performing. Partner publishers will have access to Nebeek Trends, our online dashboard service providing analysis on traffic, social sharing, and key metrics for their content. Nebeek Trends helps content publishers to identify copyright infringement. Its publisher dashboard also provides actionable intelligence to improve the content creation strategy including:
- better timing
- content gaps (areas where there are lots of searches, but little content)
- more engaging sentences (estimated content score)
This would be similar to Alexa, but goes beyond websites and includes various other trackable entities. Publishers will have free access to the base service and a paid subscription to the premium service.
- Business Analytics Dashboard (Nebeek Insights): All types of entities can benefit from analytics provided by Nebeek Insight. Nebeek Insight continuously explores and investigates new content and developments and monitors trends about organizations’ and businesses' brand/product, their competitors’ brand/product, or any favorite industry topic to gain insight and to help businesses in their business planning or individuals on their investments. Individual celebrities can also benefit from such a service. All entities will have free access to the base service and a paid subscription to the premium service.
- API: having a categorized view of the content published on the web, different entities may want to write programs to analyze this information for different purposes including economic and social studies. The API service provided by Nebeek is based on a subscription revenue model and will provide multiple service levels for various needs and budgets.
- Nebeek PR: Regardless of industry or company size, businesses of all kinds use external communication to achieve organizational goals and satisfy the requirements of their customers and stakeholders. External communication is any kind of message that originates inside an organization but is designed specifically for people outside of the business. Company communication with the outside world typically involves information about products and services, company profitability, financial performance, and corporate image.
Social media is an online method of external communication that is often used both by companies and their employees. Many entities (Organization, businesses, celebrities, …) have social media accounts, and designated people within the company also use their social media to communicate information related to the business, however, because of viral nature and fast spread of disinformation, usually a significant damage is inflicted upon entities before they can communicate with people.
Nebeek is able to identify all entities in all countries around the world and best positioned to be a channel for their external communication. We envision that Nebeek will be sole portal for entities’ public relation activities. Nebeek PR empowers various entities (individuals, organizations, brands, …) to effectively manage crisis and protect themselves against defamation in the case of the spread of fake news. They will be immediately alerted to emerging issues such as disinformation in the early stages, giving them the power to take control of every situation before the damage is done. Every brand, celebrity, government, and any other entity will have the visibility to events and will be provided with actionable insight to see all the related content on the internet and social media in any language and to react on-time to protect its interests and reputation. Moreover, Nebeek enables PRs to trace any such interest to their sources.
Nebeek will become the reference site for PRs to communicate their message with people. All entities will have free access to the base service and a paid subscription to the premium service.